30 May, 2017. Four more organisations – BASF, Henkel, RecyclePoints and Swire Beverages – have joined the New Plastics Economy initiative, which aims at accelerating the transition towards a circular economy for plastics. The new Participants are committed to designing plastic packaging that can be reused or recycled as well as engaging consumers in better recycling solutions all over the world.
Led by the Ellen MacArthur Foundation, the initiative involves companies, governments, NGOs, scientists, students, and citizens to collaborate in building a global plastics system that works. The new Participants join over 40 other organisations including the initiative’s Core Partners Amcor, The Coca-Cola Company, Danone, MARS, Novamont, PepsiCo, Unilever and Veolia.
Just last week in London’s Saatchi Gallery, the Ellen MacArthur Foundation, together with the Prince of Wales’s International Sustainability Unit, launched the $2m New Plastics Economy Innovation Prize to help find solutions that keep plastics in the economy and out of the environment.
Note: Players of People’s Postcode Lottery (GB), the MAVA Foundation and the Oak Foundation are philanthropic funders of the New Plastics Economy initiative. Wendy Schmidt, through The Eric and Wendy Schmidt Fund for Strategic Innovation, is the lead philanthropic partner.