One of the success factors of plastics packaging is its ability to adapt to various customer needs, from large-scale packs in our supermarkets to the small packaging items like sachets more common in emerging markets. Yet many plastics packaging items found in our shops today are not economically recyclable and often end up polluting the environment.
MIWA introduces a digital solution that connects all stakeholders along the value chain – from the farm that produces the food to the customer that buys it. It allows anyone with a mobile phone to order any desired amount of a product to be delivered in reusable packaging to either their nearest store or directly to their home. This solution does not only design out unrecyclable plastic packaging, it also helps to minimise food waste.